Host: Jeanne Hopkins

Jeanne's guest, Jenn Steele, CEO of Kissmetrics, has come up through the ranks and been at every level at companies. As a new CEO, she remembers being the marketing manager and wrangling the idea puppies. She recalls that these CEOs with free-flowing ideas were a lot of fun, but without a bit of training, the Idea Puppies would be set loose to try to bring each idea to reality without thinking it through. Resources can be wasted without some ground rules as to who initiates the next push since it will affect profitability and focus.
She has some ideas on how to keep her company engaged and caught up on all initiatives. Her big wins and Wicked Loving shout-outs go to her previous company since she's only been at Kissmetrics for a week as of this episode. Based on her track record of success, we can't wait to check back with her in a few months to hear the highlights at Kissmetrics.
 
About Jenn Steele:
She says, "I like big data and I cannot lie..."One of her business school professors described her as "Often unexpected; never boring." She loves taking products to market, growing people and companies, and telling stories (both with and without data).

Jackie Ferguson, Talent Acquisition Specialist at OneScreen.ai, has a few tips for hiring managers to help them fill a pool with better candidates and retain them after you get them! She joins Jeanne for this episode of Table Fries, 7 Tips for Hiring Managers.
1. Be flexible. People looking for a new position usually work elsewhere and have to conduct interviews after hours and during lunches. Keep time zones in mind.
2. Piggybacking on being flexible is leaving extra time between interviews for those special candidates that ask great questions that you become super interested in taking to the next step in the hiring process. Don't pack your schedule so tightly that you have to cut people short because as the time gets closer to your next interview, you have already left the focus of the one you are currently in.
3. Check in with the hiring manager after the interview. Are they ready to move that candidate to the next round? 
4 Check in with the candidate after. What was their feedback to the interview? Can you learn from them to conduct a more effective interview the next time?
5. Use LinkedIn Recruiter to source candidates based on job titles, and industries. (reminder to candidates - ensure every element of your LinkedIn profile is current).
6. Keep details on the candidates you reached out to, or that made it to the next round. They may not have fit at the time for that position, but people's situations change. You may want to reach out to them again for another position later.
7 How are you staying current on trends and tools? Jackie hosts a "lunch and learn" regularly to review their process for interviewing any new laws or concerns. If your supervisor isn't doing this, ask them if they would consider it.

Public relations is actually about trying to get conversations going, and actually being able to elevate things that are going on in your organization. That may be external and may be internal. Table Fries host, Jeanne Hopkins says, "One of the things that I really enjoy about BroadPR is it's not just a bunch of press releases. It's the relationships that you have, not only with the media and maybe analysis. Jeanne has been working with her guest, Tracy Wemett, and BroadPR for 20 years. "A PR campaign," Tracy says, "hinges on the relationship with the internal client advocate" - the person who can feed them the information they need and are proactively asking for. This is how a PR firm can take advantage of all opportunities that suddenly present themselves. Listen to this episode and hear about what BroadPR is doing to take care of journalists, as well as how she builds time in her day to react to things. Tune into this episode of Table Fries, "Public Relations is More Than a Bunch of Press Releases."
 
About Jeanne's guest:
Tracy Wemett has been at the forefront of public relations and marketing in the high-tech industry for over 25 years. Since 2001, she has been co-founder and President of BroadPR, a full-service boutique communications firm offering public relations, social communications, digital PR, analyst relations, strategic marketing, and crisis management. She is a visionary leader who manages a global, virtual, and highly responsive team, helping the most interesting clients, from start-ups to grown-ups, communicate their authentic message to the right media on the right platforms. Tracy loves landing media coverage for clients, building relationships, and investing in companies and causes in which she believes. More than ever, our words and actions matter, so it is Tracy’s privilege to help clients communicate their words and illustrate their actions.

This week, we join Jeanne for a special behind-the-scenes look at the most important and sometimes forgotten, side of business; satisfying customer demand. With her guest, Jaclyn Giordano, we can learn about the tools needed to get your message across and satisfy your customers' needs. But while you're being the superhero your customer needs, you also have to prioritize your own wellbeing and take that yoga break. Learn more about the ever-changing landscape of customer satisfaction, making time for yourself while you navigate it all, and what your ringtone says about you in this episode of TableFries. "Don't Step on the Roses While You're Looking at the Weeds".
 
About Jeanne's guest:
Jaclyn Giordano is the Head of Demand Success and Analytics at OneScreen.ai. You won't find much posted about her because she's constantly living her mantra, "We rise by lifting others." She's regularly talking about startup life, media planning, and, of course, OOHAdvertising! Connect with her on LinkedIn.

When Jenna was riding a beautiful wave of success with her own PR and Marketing firm, she hadn't planned on joining the team for one of her favorite clients. The timing was right, with some personal traumas she was walking through to sell her 3-year-old firm and join OneScreen.ai doing what she does best - media training, strategies and long-term messaging planning. Not one regret for that decision she made 4 months ago. Hear her story and about the joy she has herding cats.
About Jenna Cason:
A decade ago, she dove headfirst into the world of PR and crisis communications when she worked for an NFL team straight out of college. By the age of 25, she had consulted with the NFL on PR strategy for multiple Super Bowls, served as the spokesperson for a multi-billion dollar technology company, and landed a senior-level position as the Director of Corporate Communications for a SaaS company. In just 10 years, she has run marketing and PR for over 100 companies and brands...in professional sports, consumer products, B2B and B2C technology, manufacturing, finance, fitness, and retail, to name a few. Today, she's onboard the rocketship at OneScreen.ai as their VP of Brand & Buzz.

Our cohost, Meher Govadia asks our guest, Manvi Malhotra, "How do you decide what's important, what's not, what are the things you need to get accomplished, what can probably get pushed to the bottom of the list?" Manvi says the to-do lists, timetables, and all those calendars and "team tools" don't work well for her. She simplifies it to this, "How urgent is it? When do you need it?" The answer may mean she has to give it to someone else, but the deadlines will be met. She also talks about finding her voice and speaking up, gaining confidence. This has her now flooded with opportunities and has greatly enhanced her work life, college life, and personal life. Join us for this episode and meet Manvi Malhotra and hear who she gives a #wickedloving shout out to toward the end. 
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